1. Use only a few well-defined categories. For most people, strategic plans top their list of “most boring documents to read.” If you hand your employees 20 pages of text, they are unlikely to read it. If they do, they are not likely to retain it. Instead, clearly define a small number of categories to provide a framework that is easily remembered and relevant to your employees’ daily activities.
2. Make a clear differentiation between you and your competition. Your strategic plan should...Read more