Nearly all businesses at some point feel the allure of producing what is now commonly referred to as an ‘E-Blast.’ You have your e-mail list all fired up and ready to go, so let’s just take a look at few statistics: 140 BILLION E-MAILS ARE SENT EVERY DAY, and there are ONLY 7 BILLION PEOPLE ON EARTH. That means on average each single person on this planet is receiving 20 emails daily! If you took away from that those who don't even have access to a computer of any sort, that number...

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