A new research study by SDL digs deep into the behaviors of millennials and how they interact with brands, media and content. The study sampled more than 300 millennials in the U.S. (ages 18-36), all college educated and employed full-time. The study itself builds on the SDL's recent Privacy Study that found 79 percent of customers are willing to provide personal information to a brand they trust. Here are some highlights that you may find interesting, all which would be suitable bullet...Read more
They're a different breed...but understanding them is a must...
Better yet...How Do You Measure Social Media Results
An increasing number of business owners are now convinced that Social Media offers massive potential which can be effectively leveraged for the growth of their business and have been devoting resources to making it an essential element of their marketing plan. However, most of them are finding it difficult to ascertain the effectiveness of their campaigns and to measure the Return on investment to justify campaign expenditure.
Why ROI is important
After all, it is the bottom line that...Read more