A new research study by SDL digs deep into the behaviors of millennials and how they interact with brands, media and content. The study sampled more than 300 millennials in the U.S. (ages 18-36), all college educated and employed full-time. The study itself builds on the SDL's recent Privacy Study that found 79 percent of customers are willing to provide personal information to a brand they trust. Here are some highlights that you may find interesting, all which would be suitable bullet...Read more
They're a different breed...but understanding them is a must...
Young Urban Males...yummie or yucky?
We’ve all heard about the marketing segments called “yuppie, metro-sexual, millennials, etc.” but we’ve probably not heard of the segment called YUMmies. Young Urban Males, dubbed “Yummies” by HSBC, is a segment, really. And big brands have made noticeable shifts to target this segment, including Burberry, Tumi, Michael Kors, according to this recent article from BusinessWeek.
There may be a number of reasons why we are only hearing about this now.
Desperately Seeking a New...Read more