What are the metrics that will really matter. We spend so much time measuring what doesn't matter and not recognizing that what does matter is immeasurable.

An increasing number of business owners are now convinced that Social Media offers massive potential which can be effectively leveraged for the growth of their business and have been devoting resources to making it an essential element of their marketing plan. However, most of them are finding it difficult to ascertain the effectiveness of their campaigns and to measure the Return on investment to justify campaign expenditure.

Why ROI is important

After all, it is the bottom line that...