If you were selling a car you would clean it inside and out before any prospective buyer came to see it – wouldn’t you?

Even if the car was mechanically sound, a great car to drive and very efficient – we all know that people form impressions by the outward appearance of things – as humans we can’t help it. If you were buying a house and you saw it had a broken window or two, an uncared for garden and peeling paintwork you might not even bother looking inside. If you were going on a date...

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