For big, long-established brands, advertorials aren’t necessary because people already know and trust the brand. They’ve already established a presence in their industry and they’ve got a sizeable following.

For the rest of us, advertorials help establish that coveted industry authority.

We should clearly define what we’re talking about here, first. We all know what advertisements are. They are commercials that tout your brand, how great it is, what deals you have going on, how you’re...